Hautelook had a lot of Koh Gen do products for sale recently. The few items I have tried I've loved, so I thought it would be a good time to check out a few more things!

**No press samples. All items were purchased by me. All shopping links are non-affiliate links.**

Koh Gen Do Maifanshi Lipstick in PK04 Fresh Pink, $39/.012 oz @ kohgendohcosmetics.com and Barneys

I really love the packaging...the tube is sleek and has a bit of heft to it, which I wasn't expecting given the smaller size.

I LOVE LOVE LOVE this color!!! It's sheer for sure, but adds the perfect pinkiness to my lips without being obvious. It's actually a color I've been searching for - I wanted something that would give my lips a similar look as the Rodin Lip Balm (review here) but not in a pot. And I finally found it!!!

Here you can see the shimmer better, but it's not obvious shimmer at all. It serves mainly to give your lips some glow. This is definitely a balmy type lipstick. The formula is very moisturizing, lightweight, comfortable to wear and very easy to apply. I haven't tried any of the other colors, but with Fresh Pink I can actually apply it without a mirror!

From the Koh Gen Do Cosmetics site:

As we age our lips can begin to lose vibrancy, resulting in a tired appearance. Adding color to lips is a simple and quick beauty shortcut that can dramatically change the way you look. This light and sheer lipstick wears smooth and soft, like a lip cream. It protects lips from dryness and damaging agents like the wind and the environment. Your lips will become healthier the more often you use it.

...and here she is all swatched :-) On the left is outside sunlight, on the right is outside shade.

I wouldn't hesitate to purchase this again and look at other colors...I'd also recommend this in a heartbeat...except for one thing...this does NOT last. Seriously. I'm talking I have to apply this thing almost every hour, and that's not with eating or drinking or doing much of anything. UGH. I'm annoyed because the formula otherwise is fantastic and the color almost makes me giddy (hey - I've been on the hunt for it! lol!).

I don't want to apply something every hour so I will not be repurchasing. However, I love the color so I'm determined to use this up. With needing to reapply so frequently hopefully I'll be able to use it up quickly. Silver lining and all that jazz, right?!